Browsing: Industry Updates

A Call to Arms for Wine Marketing ProfessionalsFrom the perspective of “rinse & repeat” marketers, the wine industry’s challenges may…

ABOUT THE AUTHORFounder & CEO of VinterActive LLC, Bryan St. Amant, is a pioneer in developing preference-based direct marketing and…

ABOUT THE AUTHORFounder & CEO of VinterActive LLC, Bryan St. Amant, is a pioneer in developing preference-based direct marketing and…

And, at your winetasting venues, QR codes linked to SMS keywords are the way to go since consumers can join…

ABOUT THE AUTHORFounder & CEO of VinterActive LLC, Bryan St. Amant, is a pioneer in developing preference-based direct marketing and…

The secret to success with any direct marketing channel is to grow a vibrant list. Since text marketing requires consumers…

What Compliance Regulations Apply to SMS Wine Marketers in 2024?If you’ve worked in the wine industry for any time at…

Commerce7: Focuses on creating a seamless customer experience. Key features include personalized recommendations, subscription management, and robust e-commerce capabilities. Commerce7…

A successful wine label comprises several key elements that work together to tell your story. Your logo and brand name…

Understanding the Value of Wine Club MembersWhy are wine club members so important? Unlike one-time buyers, wine club members provide…