And, at your winetasting venues, QR codes linked to SMS keywords are the way to go since consumers can join your SMS list simply by scanning a code and pressing the “send” button on their phone.
PRO-TIP: If you use a single keyword like “wine” to subscribe customers to your SMS list, your welcome message can include additional keywords like “club news,” “order updates,” or “wine specials” to target your customers’ interests better.
Using hierarchical keywords to learn consumer preference is an easy way to build a preference-based SMS list.
Step 3 – Send Personalized Text Messages at a PREDICTABLE Pace
Once you have an opt-in list, it’s time to deliver relevant text messages. For best results, the timing of your messages should be determined by customer behavior and interests.
Transactional messages like order confirmation or shipping updates should be automated by linking your commerce system to your text messaging platform. For these messages, frequency is determined by customer behavior. Whenever a consumer opts in to receive order updates, they’ll expect you to text them every time they place an order.
You’ll be in charge of message cadence when consumers opt in to receive promotional messages about new releases or winery events.
A few wine merchants text their customers daily. If you offer consumers the option to receive texts about weekly tasting room specials, it’s up to you to deliver weekly texts.
But most consumers prefer a bi-weekly cadence of text messages from their favorite brands.
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