A Call to Arms for Wine Marketing Professionals
From the perspective of “rinse & repeat” marketers, the wine industry’s challenges may seem daunting.
On one side, we feel the pinch of old age as loyal customers age out of their peak wine-buying years. And on the other side, crafty competitors concocting RTD cocktails, premium spirits, and non-alcoholic beer/wine are doing a better job of pleasing the palates and social sensibilities of younger adults.
But the wine marketing professionals I know are resourceful, resilient, and unafraid to innovate. And in this competitive environment, their work is more important than ever.
Armed with new AI-powered wine marketing tools, a growing appreciation of consumers who value inclusion/diversity over exclusion/tradition, and motivated by self-preservation, now’s the time for wine marketers to prove their worth by stepping up when an entire industry is counting on us to deliver results.
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