2024 was an interesting year for the drinks industry. We bore witness to the continued decline of craft brewing and watched as beloved brands like Duckhorn, The Famous Grouse, and Charles Smith Wines changed hands. Despite uncertainty regarding the industry’s future, though, one thing remained clear this year: Producers, bartenders, and brands alike were willing to do whatever it took to get consumers’ attention.
Flashy cocktails designed for social media virality took over; hard seltzer got a high-ABV boost in an attempt to stay relevant; and diet wines grew in popularity. With the new year just around the corner, it’s time to look back on the trends that dominated the drinks space in 2024 and determine which ones should be laid to rest on Dec. 31.
Here are nine drinks trends we hope to never see in 2025.
Don’t Miss A Drop
Get the latest in beer, wine, and cocktail culture sent straight to your inbox.
Clarifying Everything Under the Sun
We’re all for experimentation and technical innovation behind the bar. But when it comes to clarification, enough is enough. The technique is great for adding texture to drinks or ensuring carbonated cocktails don’t lose their fizz, but more often than not, it isn’t used for technical reasons but to attract attention and generate buzz on social media. And it works. Practically every clarified cocktail or Milk Punch riff is sure to be popular, but that doesn’t mean we need to see eight versions on a menu, especially when considering the razor-thin line between gimmicky and actually good. The perceived popularity of the silky drinks also does not mean that it’s time to run beloved classics through a centrifuge. We don’t need clear Negronis, and we certainly do not need clarified Dirty Martinis. Please, put the milk jug down.
Over-Complication of Classic Highballs
The classic highball — think Rum & Coke, Gin & Tonic, etc. — is a staple for a reason. It’s universal, people know exactly what to expect, and, in most cases, it’s extremely challenging to mess it up. One way to quickly ruin a classic highball? Change the drink entirely and still call it a classic highball. While some of these revamped classics on bar menus undoubtedly pull it off, like Superbueno’s Vodka y Soda, most are overwrought. When numerous tinctures, housemade syrups, and over-the-top techniques enter the equation, things tend to get lost in the sauce. These classic highballs shouldn’t be fussy and they shouldn’t be intricate; their beauty lies in their simplicity. Plus, who wants to spend upwards of $20 on a cocktail you can find a version of at the dive bar down the street, or better, make at home?
The Belief That Lambrusco Will Have a Hot American Moment
Oh, Lambrusco. As much as some wine professionals would love to see the fizzy Italian red catch on in the United States, it’s just not going to happen. Ever. And it’s about time we stopped believing it will. Year after year (after year), predictions emerge that it will be “the year of Lambrusco.” When that fails to materialize, it becomes “the summer of Lambrusco,” which also… fails to materialize. The drink does offer some characteristics attractive to the American drinking public — it’s best served chilled, it’s fruity, and it’s bubbly. But the reality of the situation is that we simply do not import enough for the entire category to succeed. While the sparkling red might take off in small niches, until something changes in distribution networks, the possibility of it taking off on a national scale is slim.
‘Innovation’ In Beer and Flavored Malt Beverages (FMBs)
From hazy IPAs and bizarre adjuncts to pastry stouts and fruited slushie sours, there’s always been innovation in craft beer. But as the category’s lost traction with consumers, we’ve seen the emergence and rise of hard seltzer and the subsequent barrage of innovations ever since. First, there were the malt-based beverages and their endless flavor iterations. Next, the vodka soda expressions emerged. Tequila sodas came after that. Then, it was time to let the bubbles go flat, with fizz-free hard teas, lemonades, juices, and even amalgamations of all three coming onto the market. And now, with seemingly nothing left to do, “innovation” is merely bumping up the ABV. Recently, we’ve seen the introduction of booze-soaked SKUs like White Claw Surge, Twisted Tea Extreme, Smirnoff Ice Smash, and Truly Unruly in an attempt to revive the category. Instead, maybe let’s get back to producing crisp Pilsners, ales, and lagers. Just look at the success of Montucky Cold Snacks, a self-described “beer-flavored beer.”
Union Busting in the Craft Beer Industry
The number of unionized craft breweries in the U.S. is alarmingly low, and as VinePair contributing editor Dave Infante points out, it’s at a time when the vast majority of brewery employees would benefit most from union representation. The industry is in rapid decline and when the time comes to shed costs to improve bottom lines, the labor force tends to be one of the first things to go — and workers know it. Across the country, hundreds of brewery employees have moved to organize labor, and while some efforts have been successful, others have been entirely thwarted. From Sapporo-Stone’s no-holds-barred union busting to ongoing labor battles at Anheuser-Busch InBev and Molson Coors, sh*tty labor tactics and mistreatment of hardworking employees is a “drinks trend” that we’d very much like to see abandoned in 2025.
Private Equity Firms Snapping Up Wine Brands
It’s no secret that the wine industry is in peril right now, with global wine consumption at its lowest point since 1996. As such, 2024 was marked by several mergers and acquisitions, with some of the most notable involving private equity firms. This past year, Seattle-based Ackley Brands emerged as a potential powerhouse in the industry, scooping up no less than five wineries including Columbia Winery and Hogue Cellars from E&J Gallo, and Charles Smith Wines from The Wine Group. Then, in October, news broke that The Duckhorn Portfolio would be acquired by Los Angeles-based firm Butterfly Equity in a whopping $1.95 billion all-cash deal. While these firms have the potential to do tremendous good for their acquisitions in a declining market, pivoting to private ownership certainly changes the calculus for these brands. Next year, let’s please keep Wall Street out of our wine.
The Proliferation of Energy Drinks and Caffeine-Spiked Cocktails
In 2023, we saw energy drinks make a shocking return. As much as we hoped that trend would lose steam, it sprung into 2024 ready for action, and somehow, things got even worse. Thankfully, we successfully canceled the Panera Bread Charged Lemonade, but you know what happens when you cut the head off the Hydra. Enter: the Gonster. This what-the-actual-f*ck mix of Guinness and Monster Energy landed on social media feeds in May 2024, and as one user adequately described, it’s “a war crime.” Sure, the drink might be shocking — it’s clearly enough to get people talking — but it’s a truly monstrous combination (no pun intended) and it completely destroys what is otherwise the perfect beer. But as much as we’re begging to leave this trend behind, the proliferation of energy drinks, and thus caffeine-spiked cocktails, is unlikely to dissipate any time soon, especially as more celebrities announce their involvement in the category.
Chaos in a Cup
New York City is the land of opulence, excess, and, well, chaos, but 2024 saw things taken to new heights. Cigarette Martinis shocked at swanky new cocktail bars and flavor blasters made their explosive presence known. But while some extravagant cocktails are executed flawlessly — and come with their fair share of entertainment — other drinks appear to exist purely for shock value, not because they’re actually enjoyable to consume. We’re all for playful additions to drinks service, but when the chaos grows out of control, it’s a disaster waiting to happen.
Low-Calorie Wine
There’s no denying that the wine industry needs a new marketing tack. Low-cal wine, however, is not the solution. Usually marketed to consumers who perhaps want to drink less alcohol, low-calorie wines are typically made by combining non-alcoholic wine with standard wines, thus lowering the ABV and the caloric content. While a nice idea in theory, more often than not, the non-alcoholic wine used is one of very poor quality, thus resulting in less-than-ideal-tasting vino. Moreover, while the drink is intended to target drinkers seeking to consume in moderation, “low-calorie” anything is inherently linked to diet culture and its problematic messaging. Can we leave skinny culture in 2024, please? It’s so 2010.
*Image retrieved from barbamauro via stock.adobe.com
ADVERTISEMENT:
mendengar, semboyan “raja slot Kalau belum siap-siap cinta dengan? konsep slot gacor, merupakan jatuh slot sering memberi ini. win Ya mesin mesin-mesin yang dibilang sebagai jagoannya. tuk, bawa ini bisa come back cuan. but gimana caranya nemuin raja lot benar, Santai sih Bro beri tenang yang saja? di sini Permainan, kita terbaik waktu ini hanya satu
di yaitu pasti memberikan imbal hasil tertinggi Indonesia Daftarkanlah dengan tertinggi Daftarkanlah dengan
Daftarkanlah dengan di :
Informasi mengenai KING SLOT, Segera Daftar Bersama king selot terbaik dan terpercaya no satu di Indonesia. Boleh mendaftar melalui sini king slot serta memberikan hasil kembali yang paling tinggi saat sekarang ini hanyalah KING SLOT atau Raja slot paling gacor, gilak dan gaco saat sekarang di Indonesia melalui program return tinggi di kingselot serta pg king slot
slot demo gacor
slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun demo slot gacor
akun demo slot gacor permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun slot demo gacor
akun slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun demo slot pragmatic
akun demo slot pragmatic permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun slot demo pragmatic
akun slot demo pragmatic permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun slot demo
akun slot demo permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun demo slot
akun demo slot permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
slot demo gacor
slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun demo slot gacor
akun demo slot gacor permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun slot demo gacor
akun slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun demo slot pragmatic
akun demo slot pragmatic permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun slot demo pragmatic
akun slot demo pragmatic permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun slot demo
akun slot demo permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun demo slot
akun demo slot permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
slot demo gacor
slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun demo slot gacor
akun demo slot gacor permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun slot demo gacor
akun slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun demo slot pragmatic
akun demo slot pragmatic permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun slot demo pragmatic
akun slot demo pragmatic permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun slot demo
akun slot demo permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun demo slot
akun demo slot permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
slot demo gacor
slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun demo slot gacor
akun demo slot gacor permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun slot demo gacor
akun slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun demo slot pragmatic
akun demo slot pragmatic permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun slot demo pragmatic
akun slot demo pragmatic permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun slot demo
akun slot demo permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun demo slot
akun demo slot permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
situs slot terbaru
situs slot terbaru permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
slot terbaru
slot terbaru permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
spy88 permainan paling top dan garansi imbal balik hasil besar bersama spy88.biz
surga888 permainan paling top dan garansi imbal balik hasil besar bersama surga888.biz
surgaplay88 permainan paling top dan garansi imbal balik hasil besar bersama surgaplay88.biz
suzuki88 permainan paling top dan garansi imbal balik hasil besar bersama suzuki88.biz
tahta88 permainan paling top dan garansi imbal balik hasil besar bersama tahta88.biz
tahtatoto permainan paling top dan garansi imbal balik hasil besar bersama tahtatoto.biz
target888 permainan paling top dan garansi imbal balik hasil besar bersama target888.biz
targettoto permainan paling top dan garansi imbal balik hasil besar bersama targettoto.net
taruhan777 permainan paling top dan garansi imbal balik hasil besar bersama taruhan777.biz
taruhan88 permainan paling top dan garansi imbal balik hasil besar bersama taruhan88.biz
timnas88 permainan paling top dan garansi imbal balik hasil besar bersama timnas88.biz
timnastoto permainan paling top dan garansi imbal balik hasil besar bersama timnastoto.biz
titi88 permainan paling top dan garansi imbal balik hasil besar bersama titi88.biz
tititoto permainan paling top dan garansi imbal balik hasil besar bersama tititoto.net
tstoto88 permainan paling top dan garansi imbal balik hasil besar bersama tstoto88.com
voxy888 permainan paling top dan garansi imbal balik hasil besar bersama voxy888.biz
wasiat88 permainan paling top dan garansi imbal balik hasil besar bersama wasiat88.biz
winslot888slot permainan paling top dan garansi imbal balik hasil besar bersama winslot888slot.com
wintoto permainan paling top dan garansi imbal balik hasil besar bersama wintoto.biz
yoda88 permainan paling top dan garansi imbal balik hasil besar bersama yoda88.biz
zeusqq88 permainan paling top dan garansi imbal balik hasil besar bersama zeusqq88.com
zeusqq88 permainan paling top dan garansi imbal balik hasil besar bersama zeusqq88.info
zeusqq88 permainan paling top dan garansi imbal balik hasil besar bersama zeusqq88.net
zeusqq88 permainan paling top dan garansi imbal balik hasil besar bersama zeusqq88.org
99spin permainan paling top dan garansi imbal balik hasil besar bersama 99spin.org
agen99 permainan paling top dan garansi imbal balik hasil besar bersama agen99.info
akademitoto88 permainan paling top dan garansi imbal balik hasil besar bersama akademitoto88.com
alurtoto88 permainan paling top dan garansi imbal balik hasil besar bersama alurtoto88.com
angka888 permainan paling top dan garansi imbal balik hasil besar bersama angka888.com
angkasajp88 permainan paling top dan garansi imbal balik hasil besar bersama angkasajp88.com
apk13 permainan paling top dan garansi imbal balik hasil besar bersama apk13.org
aurajp88 permainan paling top dan garansi imbal balik hasil besar bersama aurajp88.net
balon18 permainan paling top dan garansi imbal balik hasil besar bersama balon18.com
bandar33 permainan paling top dan garansi imbal balik hasil besar bersama bandar33.net
bangsajp88 permainan paling top dan garansi imbal balik hasil besar bersama bangsajp88.biz
batman13 permainan paling top dan garansi imbal balik hasil besar bersama batman13.com
bayar777 permainan paling top dan garansi imbal balik hasil besar bersama bayar777.biz
bbm88 permainan paling top dan garansi imbal balik hasil besar bersama bbm88.biz
bengawantoto permainan paling top dan garansi imbal balik hasil besar bersama bengawantoto.com
bento888 permainan paling top dan garansi imbal balik hasil besar bersama bento888.biz
berkahslot88 permainan paling top dan garansi imbal balik hasil besar bersama berkahslot88.biz
betsatu88 permainan paling top dan garansi imbal balik hasil besar bersama betsatu88.com
bigo888 permainan paling top dan garansi imbal balik hasil besar bersama bigo888.org
binjaitoto88 permainan paling top dan garansi imbal balik hasil besar bersama binjaitoto88.biz
bolaslot888 permainan paling top dan garansi imbal balik hasil besar bersama bolaslot888.biz
bri88 permainan paling top dan garansi imbal balik hasil besar bersama bri88.biz
bro13 permainan paling top dan garansi imbal balik hasil besar bersama bro13.com
btv88 permainan paling top dan garansi imbal balik hasil besar bersama btv88.biz
buah777slot permainan paling top dan garansi imbal balik hasil besar bersama buah777slot.org
bursa7777 permainan paling top dan garansi imbal balik hasil besar bersama bursa7777.com
cair777 permainan paling top dan garansi imbal balik hasil besar bersama cair777.biz
ceriabet88 permainan paling top dan garansi imbal balik hasil besar bersama ceriabet88.biz
cnnslot88 permainan paling top dan garansi imbal balik hasil besar bersama cnnslot88.net
coblos88 permainan paling top dan garansi imbal balik hasil besar bersama coblos88.biz
damar888 permainan paling top dan garansi imbal balik hasil besar bersama damar888.com
dapattoto88 permainan paling top dan garansi imbal balik hasil besar bersama dapattoto88.com
dapurtoto88 permainan paling top dan garansi imbal balik hasil besar bersama dapurtoto88.com
day77 permainan paling top dan garansi imbal balik hasil besar bersama day77.biz
demen88 permainan paling top dan garansi imbal balik hasil besar bersama demen88.biz
detik228 permainan paling top dan garansi imbal balik hasil besar bersama detik228.biz
nagamastoto88 permainan paling top dan garansi imbal balik hasil besar bersama nagamastoto88.com
narutobet88 permainan paling top dan garansi imbal balik hasil besar bersama narutobet88.biz
narutobet88slot permainan paling top dan garansi imbal balik hasil besar bersama narutobet88slot.com
ngamenjitu88 permainan paling top dan garansi imbal balik hasil besar bersama ngamenjitu88.com
ninja13 permainan paling top dan garansi imbal balik hasil besar bersama ninja13.net
nusantara777 permainan paling top dan garansi imbal balik hasil besar bersama nusantara777.biz
nusantara888 permainan paling top dan garansi imbal balik hasil besar bersama nusantara888.biz
ojol88 permainan paling top dan garansi imbal balik hasil besar bersama ojol88.biz
pakarjp88 permainan paling top dan garansi imbal balik hasil besar bersama pakarjp88.org
pasarslot88 permainan paling top dan garansi imbal balik hasil besar bersama pasarslot88.biz
pasukkanjitu88 permainan paling top dan garansi imbal balik hasil besar bersama pasukkanjitu88.com
pditoto88 permainan paling top dan garansi imbal balik hasil besar bersama pditoto88.com
pejuangjitu88 permainan paling top dan garansi imbal balik hasil besar bersama pejuangjitu88.com
petir333 permainan paling top dan garansi imbal balik hasil besar bersama petir333.biz
pf77 permainan paling top dan garansi imbal balik hasil besar bersama pf77.net
pialatoto88 permainan paling top dan garansi imbal balik hasil besar bersama pialatoto88.com
pijat88 permainan paling top dan garansi imbal balik hasil besar bersama pijat88.com
pilkada88 permainan paling top dan garansi imbal balik hasil besar bersama pilkada88.com
pion888 permainan paling top dan garansi imbal balik hasil besar bersama pion888.biz
pluto888 permainan paling top dan garansi imbal balik hasil besar bersama pluto888.biz
poa888 permainan paling top dan garansi imbal balik hasil besar bersama poa888.biz
profit888 permainan paling top dan garansi imbal balik hasil besar bersama profit888.biz
pupuk88 permainan paling top dan garansi imbal balik hasil besar bersama pupuk88.org
puribet88 permainan paling top dan garansi imbal balik hasil besar bersama puribet88.org
qqindah88 permainan paling top dan garansi imbal balik hasil besar bersama qqindah88.com
qqstar888 permainan paling top dan garansi imbal balik hasil besar bersama qqstar888.biz
roblox88 permainan paling top dan garansi imbal balik hasil besar bersama roblox88.net
salamjp permainan paling top dan garansi imbal balik hasil besar bersama salamjp.net
samson888 permainan paling top dan garansi imbal balik hasil besar bersama samson888.com
semarjitu88 permainan paling top dan garansi imbal balik hasil besar bersama semarjitu88.com
sensor88 permainan paling top dan garansi imbal balik hasil besar bersama sensor88.org
sgmwin88 permainan paling top dan garansi imbal balik hasil besar bersama sgmwin88.com
she77 permainan paling top dan garansi imbal balik hasil besar bersama she77.net
shopee88 permainan paling top dan garansi imbal balik hasil besar bersama shopee88.biz
sido888 permainan paling top dan garansi imbal balik hasil besar bersama sido888.com
sikat888 permainan paling top dan garansi imbal balik hasil besar bersama sikat888.biz
simba88 permainan paling top dan garansi imbal balik hasil besar bersama simba88.asia
singgah88 permainan paling top dan garansi imbal balik hasil besar bersama singgah88.biz
sip333 permainan paling top dan garansi imbal balik hasil besar bersama sip333.com
sip88 permainan paling top dan garansi imbal balik hasil besar bersama sip88.biz
situs666 permainan paling top dan garansi imbal balik hasil besar bersama situs666.biz
