Making SMS marketing more exclusive by requiring a thorough background check, the telecommunication industry hopes to avoid the same fate now plaguing email marketing. Once the darling of DTC wine merchants but now overrun by spam, email marketing has become a growing burden for consumers and merchants, costing valuable time and money.
The hope is that making text marketing harder for spammers to exploit, the popularity of text messaging will continue to grow for years.
With today’s consumers – even baby boomers — preferring text messages 2-to-1 over email and wine merchants reporting 32-times better results from SMS vs. email marketing, we applaud the CTIA for proactively protecting the goose that lays golden eggs.
To help wine marketers looking to verify their existing toll-free SMS numbers, VinterActive now offers a free verification service to learn if their current SMS numbers can be verified by September 15.
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