Successful wine marketers tell compelling stories.
Tasting notes often gift us ample room to tell a story. And with social media, a picture says a thousand words.
But with text messaging, space is at a premium. In this medium, it pays to tell our stories like Ernest Hemingway.
Known for the clarity and conviction of his writing, this Nobel Prize winner often used straightforward language in his work. Brevity was his jam.
So, the next time you write a text for your wine business, think like Hemingway by following these rules:
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Cut the Fat
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Use Simpler Words
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It’s Always Wise to Revise
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Know Your Audience
CUT the Fat
With a standard SMS message, you have 160 characters. Since “filler words” quickly consume this space, try to avoid using words like this:
Adjective: very, highly, tasty
Adverbs: limited, tasty, authentic
Other fillers: that, maybe, just, in order
Untrimmed
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